A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral. ~Antoine de Saint-Exupéry, Flight to Arras, 1942

The profound quote aptly describes Weekend Witchcrafts.

A few months ago, the BITSConnect 2.0 team threw their way a  task – create a promotional video as a teaser for the project. What we wanted was very clear – we needed to move BITSians in nostalgia, make them reconnect to their BITSian roots (if ever they had lost touch), and get them excited about BITSConnect 2.0. What we gave them to work with was much fuzzier. BITSConnect 2.0, at conception, was still largely the dry subjects of networks and unified communications.

What we gave them was a pile of rocks, what we got back was a cathedral. Every time we gave them a rock, they’d give us a piece that was beautifully etched. It took weeks of back and forths while we created the message, defined the technical content and the emotional content, and refined the script and the storyboard. What finally emerged was this beautiful video that spoke right to our hearts.

Weekend Witchcrafts is a studio that produces short films. WW was, as the name suggests, a weekend hobby that has now turned into a full-fledged amateur career for three young BITSians. “What it takes you to do something good and new apart from the stuff you do for a living on a hectic routine, is a lot of passion. That’s what we have, and ours is towards film-making,” is how they describe themselves. Software engineers by day, protagonists of creative short film-making by night (and weekend) – Krishna Teja Chavali (’06, Goa), LVK Chaitanya(’06, Goa) and Rohit Kumar VV (’05, Goa).

Their work has proliferated through YouTube (they have more than 20 short films, that collectively have more than 100,000 views) and they have a number of fans who show goodwill on their Facebook page. Show these budding artists your support on Facebook and Youtube. Their short film “India is Creative” is a top 30 finalist in the ‘India is’ contest.