BIT2BSCHOOL goes to B-School

“So, what are you doing now?” asks my NRI uncle who is home after a long time. 

“Engineering, uncle. In BITS, Pilani!” I reply, quite proudly.

“Oh, okay. Why not the government colleges? Where is BITS, Pilani?”

I am dejected in a way. Here is a person who was actually born in this country, spent more than twenty years here, but has never heard of BITS, Pilani. “May be it’s just him”, I tell myself.

That was almost 7 years ago. Though BITS, Pilani as a brand, is now quite popular in India, we can’t help but notice that a lot of people abroad, especially in the b-school circle, either haven’t heard of BITS Pilani or don’t perceive it as a premier technical institute in India. A lot of admissions consultants too seem to be voicing the same sentiment.